Friday, June 14, 2013

Notes from the Summit - 8



Notes from Michael Breed, PGA Teaching & Coaching Summit Presentation on Branding…
-PGA Golf Professional and Golf Channel Instructor         http://michaelbreed.com/


  • How will you brand yourself, even if working as an employee for a company? There are 6.8 billion people in the world. 5.1B have cell phones. 4.2B have toothbrushes, 1.2B use Facebook, 1B have SmartPhones. 91% of adults use Facebook monthly. 98% of adults ages 18-24 use Facebook monthly. How will you get your message across about who you are, what you offer?
  • Think about logo / name (colors, size), bragging about yourself a little, being honest, a tag line, knowing subject matter, clear writing skills, appearance (colors, manners, polished shoes), plans of action (what steps and when, have motion with direction), preservation (links and leverage), 3rd party Recognition (90% trust peer recognition, 14% trust ads).
  • The average person has a 7-second attention span. A goldfish has an 8-second attention span. Limit your message, make it worth it. (He also mentioned that’s one of the reasons he’s so fast-paced on the Show… he can only roam 25 feet  from where he was standing as the average person loses interest in speakers who wander… interesting data on good speaking habits!)



Notes from Speaker Panel with Todd Anderson, Mike Bender, Randy Smith, Chuck Cook and Martin Hall


  • Focus more on ball flight than body parts and mechanics. Use Trackman for fitting and some teaching. Technology is great but can be overwhelming. Don’t lose yourself in the data and small picture. Have balance. Use video carefully. 
  • Use feedback and exaggeration. Work with training stations.
  • If there isn’t any power to develop (no chance at increasing distance), work a lot on short game.  Justin Leonard is 100-125 less on than other on driving distance but still won some big events with his short game.
  • No re-building. Use what a person has and can do. Great players will make mistakes. Keep it simple. Worst mistake is to make a reclamation on the Tuesday before the U.S. Open.
  • Todd Anderson’s Drill: Play for a Wedge Score, a Regular Score and a Short Game Score.
  • Mike Bender’s Drill: To stop a slice, move the impact bag out to the right (for a right-handed golfer).
  • Randy Smith’s Drill:  To stop chicken wings, play ball in the front of the stance and make divots.

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